OWN YOUR STYLE 

A Responsible Personal Stylist

Hi I'm Sara Ibrahim, the Founder and Lead Stylist of SIMA. The conception of SIMA is to bring forward my heritage, personality and style; my unique approach to fashion.

The fashion ensembles you can expect to see are based on the principles of sustainability, comfort and chicness. I strive to redesign your wardrobe habits, creating new from old outfits that reflect your personality and lifestyle.

As an experienced Responsible Personal Stylist and a graduate of London School of Styling, I will work with you to clean up, and revamp your existing wardrobe, find suitable pieces to fill the gaps, and ultimately challenge you to rethink old potentially mindless shopping habits!